I Don’t Know Why I Can’t Do It: Accommodating Pathological Demand Avoidance at Work

My phone buzzes at me and I look down to see a notification from my Tik Tok “People are noticing you! You have 12 new page views”. My stomach sinks and I ignore the good news. I had a good streak of social media success. I was posting frequently, gathering a following, and even had one semi-viral video circulating, but the last time I posted something I had to turn my air conditioning off to mute the background noise. I can feel my communications friend’s brains explode while they read this “Why?!?! Why aren’t you utilizing your social media? You should be posting at LEAST once a week!!!” The answer: A little (big) something called pathological demand avoidance.